Shopping in Italy: What You Need to Know

Whether you plan it into your budget or not. Whether you bring a big enough suitcase or not. Whether you set aside time in your itinerary or not.

Shopping in Italy is kind of inevitable.

You may end up with a suitcase full of gourmet goodies or wine bottles (here’s how to pack them), housewares or high fashion. But first you have to navigate the cultural nuances of shopping in Italy.

Opening and Closing Times


Shops open on the later side, often around 10 am. Most non-chain shops, boutiques and handicraft shops close for an extended lunch from 12:30 or 1pm to 3 or 4 pm. In small towns, absolutely everything will close.

In major city centers, most things stay upon through the lunch break. Stores, even in smaller towns, are open later to compensate, usually till around 7:30 or 8 pm.

Trying Things On


When you arrive, you must say hello (buongiorno during the day and buona sera in the afternoon) to start a respectful relationship with the shop keeper. Otherwise they will find you very rude.

You, on the other hand, might find it rude when salespeople come into your dressing room while you’re trying things on to help you squeeze into a tight pair of jeans. Salespeople in Italy are very hands on, but it is just because they are passionate about helping you find something you like.

Buying and Exchanging


Commas replace a periods on price tags, and tax is already included. You can’t pay anything that is less than EU10 or 20 Euros with a credit card. Always bring cash with you for the smaller purchases.

Credit cards are not widely accepted, but bring your passport or another photo ID if you plan to make a large purchase with your credit card. Many stores will send you away if you are not able to provide photo ID with your credit card.

Be very confident before you purchase anything, because store exchanges essentially don’t exist.
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